Why an Apple iPad mini will cripple the efforts of Google, Amazon and anyone else in the mini tablet market

“An excellent survey was conducted and released on July 19th of this year that revealed the complete usage of the iPad,” Bret Kenwell writes for Seeking Alpha. “The following statistics popped out the most to me:”
• The ‘New iPad’ was most popular amongst new users despite just being released.
• 47% of iPad-owning households have two or more, up from just 30.1% in 2011.
• 46.6% use their iPad between 2-5 hours per day.
• 46.7% now use the iPad as their primary computer, up from 29.1% in 2010.

“One thing sticks out at the end of the survey, only 30% would be interested in a smaller tablet,” Kenwell writes. “It is noted to take this information with a grain of salt, since consumers have not seen or used a smaller version of the iPad, but still, this is discouraging. However, Apple’s aim would not be to nudge their own product out of the way. It would be to take on the smaller-tablet market.”

Kenwell writes, “It has proven that the smaller tablet does sell. If it came down to an Nexus 7 for $250 or an iPad Mini for the same price, which do you think consumers would flock to? Once Apple has consumers in their hand, it has been proven and noted they do not want to leave. They have found a way to keep consumers craving them, instead of the other way around. A smaller tablet won’t likely outperform its bigger brother, the New iPad, but it will cripple the efforts of Google, Amazon and anyone else in the mini tablet market.”


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