Survey: 49% interested in an Apple TV, but not for $1,500

“Two analysts — Piper Jaffray’s Gene Munster and Barclay’s Ben Reitzes — filed notes Wednesday about Apple’s (AAPL) much-rumored TV produc,” Philip Elmer-DeWitt reports for Fortune.
“Reitzes, who expects Apple to unveil what he calls an integrated TV set in 2013 or possibly 2014, is concerned about the impact such a device might have on PC sales,” P.E.D. reports, “Meanwhile Munster, who expects the Apple to introduce a TV set in 2013 for sure, put questions about it to 200 consumers in the Minneapolis/St. Paul area — a sample he says is representative of a population of 300 million with 95% confidence and a confidence interval of 7. Among his findings: Nearly half (49%) of respondents claimed they were interested in buying an Apple-branded television set… But only 12% said they were willing to pay the $1,500 Munster estimates the company would have to charge for a 42″ Apple-branded TV set”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s