Apple’s ‘Mac Genius’ ads disappear from Olympic TV broadcasts – as planned

“Have you noticed that Apple‘s much-debated ‘Genius’ ads have disappeared from the Olympics?” Todd Wasserman asks for Mashable.
“Well, you’re not imagining things,” Wasserman reports. “A rep for TBWA/Media/Arts Lab, Apple’s ad agency, says the ads are not running anymore, but that was the plan all along.”

Wasserman reports, “The ads were intended only for a “first run” during the Olympics, which meant just the first weekend of the Games, the rep says.”


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