Apple reveals tactics in first week of Samsung patent infringement trial

“An Apple Inc. marketing executive revealed the company’s reliance on free press coverage and product-placement as it unveiled its case to jurors in the first week of a multibillion-dollar patent-infringement trial against Samsung Electronics Co.,” Joel Rosenblatt and Adam Satariano report for Bloomberg.
“Apple accuses Samsung of copying features from its mobile devices,” Rosenblatt and Satariano report. “The remarks offered rare glimpses of decision making at a company that ordinarily goes to great lengths to shroud its inner workings in secrecy. By lifting the curtain on its internal operations, the company is attempting to win over the jury to its argument that Samsung copied its ideas.”

Rosenblatt and Satariano report, “Apple seeks $2.5 billion for its claims that Samsung infringed patents.”

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