Two brilliant moves that helped create the Apple iOS powerhouse

“Most new announcements by Apple are digested and understood by the tech press instantaneously. Great products are great products, and it doesn’t take much time to realize how exciting things like the iPad or Retina displays are,” Dalton Caldwell blogs.
“But some moves can take years to completely understand,” Caldwell writes. “So, I now bring you, my two favorite tactical moves by Apple, which I have only recently come to fully appreciate.”

Two brilliant moves that helped create the Apple iOS powerhouse:

#1: Windows Compatible iPods: By casually co-opting the Windows userbase, Apple made Windows desktop marketshare irrelevant in the mobile-centric world that would soon come into being.

#2: Market segmentation by Moore’s Law: Let’s drill down into the full implications of this: in the Apple org chart, the iPhone is a single product. This single product is built by a single product team, a single software team, and a single marketing team. They put all of their energy into building the single greatest product they can. Without expending any effort, they simply let Moore’s law transform today’s great product into tomorrow’s entry-level device. No need to re-tool, no need to pollute your own channel, no duplicative corporate ass-hattery.

Read more in the full article – recommended – here.


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