Apple’s iTV: Petite glass in every corner of your home

“I doubt Apple will chase the big flat-screen market dominated by the likes of Samsung and LG. Those sets are already Cupertino-thin and entrenched,” Ben Kunz writes for Businessweek. “Instead, Apple will sell small screens in a unique format, likely with a pure glass bezel or, if the technology permits, an entirely transparent screen—and seek to fill your entire home with secondary television/video devices. This is a relatively easy bet.”
Here are six reasons why:
• Big televisions are already beautiful, and an infrequent purchase decision
• Apple’s real play will be content sales, not TV hardware profits
• Consumers want to watch video everywhere while multitasking
• The television user experience still stinks
• Steve Jobs loved glass
• Apple could sell the things cheap


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