“The maker of the iPod, iPhone, iPad and Macintosh faces high hurdles if it wants to upend the mature TV industry with a landmark new product, as many observers suspect,” Patrick Seitz writes for Investor’s Business Daily.
“Everything about the mythical iTV — some say iPanel — is the subject of fevered speculation,” Seitz writes. “The launch time frame, screen sizes, technological features, price and whether it will come with a new over-the-top TV service from Apple are subjects debated by industry watchers.”
Here are the big challenges Apple will face if it enters the TV business:
1. Finding its place in a mature market
2. Making a decent profit
3. Making a unique TV set
4. Creating its own over-the-top TV service
5. Finding a compelling way to display the TV sets at retail