Beleaguered RIM guarantees BlackBerry 10 developers $10K per app; Jefferies says sell

“Research In Motion‘s (RIMM) BlackBerry World Conference continues for its second day today, and the company is promising $10,000 to developers,” Teresa Rivas reports for Barron’s.
“The company has been giving away prototypes to juice app development for the new phone, as many prefer to create software for Apple‘s (AAPL) and Google‘s (GOOG) Android products,” Rivas reports. “Now, it is directly addressing the concern that it doesn’t have the market share to be profitable to developers, guaranteeing that any approved apps submitted to its App World store before the launch of the new BlackBerry 10 will earn at least $10,000 in their first year.”

Rivas reports, “Still, analysts have been largely skeptical of the company’s prospects since the start of the conference. Out this morning is a note from Jefferies analyst Peter Misek: ‘The BB10 alpha handsets look rough despite being only ~5 months from launch, offer little differentiation, and the focus on BB10 will collapse BB7 sales for the next two Qs… Preliminary views of the handsets and comments from RIM indicate that the hardware is “pokey,” battery life is poor, and the software is rough/ incomplete. RIM has stated that the launch version will be improved, but there are only ~5 months left and competitors have spent years refining their OSs after their initial launches. BB10 presentation demos show a UI that resembles a combination of Windows tiles and Web OS.’”

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