Beleaguered RIM might be behind Apple Store Sydney ‘Wake Up’ campaign

“Two days ago, Mumbrella posted an article pondering whether Samsung was responsible for the embarrassing Wake Up campaign that featured a paid for protest in front of the Sydney Apple store,” Peter Wells reports for Macworld. “According to Slashgear, Samsung publicly denied they were responsible for the stunt. So who is behind it? James Croft, from our Mactalk Podcast, and our sister website, looked through the source code of the Wake Up page and spotted something interesting. A Doubleclick account identifier [that points to] … a bunch of hits on the RIM AU website.”
“So it appears it’s Poor Old RIM who put together this embarrassing campaign. It’s heartbreaking that even when RIM try something cool, they end up screwing it up so badly that no-one even imagines it could be them,” Wells reports. “It’s also worth noting that Blunty, the lucky man who just happened to be at the Apple store to capture the video of the protesters, has worked with Blackberry in the past. He posted a three part glowing preview of the Blackberry Playbook in the lead up to its Australian launch.”

In an update, Wells reports, “Blackberry OS 10 will be released at 12.30pm Pacific Daylight Time on July 2 (5.30am EST, July 3 in Australia), according to an anonymous email received by Macworld Australia. The source shows that when the Wake Up timer was at 5,493,696 seconds, this equated to 63.584 days, which in turn showed that it would expire at 12:28:36pm on Monday, July 2, 2012.”


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