Apple CEO Tim Cook emerges from Steve Jobs’ prodigious shadow

“Apple CEO Tim Cook has long seen as the humorless and unemotional guy running the show from behind the scenes,” Peter Svensson reports for The Associated Press. “But he is beginning to reveal a more assertive and eloquent side, hinting that he’s learning to shoulder more of Steve Jobs’ role as a front man and leader.”
“On a conference call with journalists and financial analysts late Tuesday, Cook showed some fire when talking about competitors, echoing the combative Jobs,” Svensson reports. “He also spouted a vivid metaphor that spread like wildfire over Twitter before the call was over.”

Svensson reports, “on Tuesday, when asked if PCs and tablets might someday blend into one device, like rival PC manufacturers hope, Cook extemporized this response: ‘I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn’t please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.’”

“The ‘toaster fridge combo’” phrase zoomed around Twitter, and within minutes, someone created a ‘FridgeToaster’ account that started talking back at Cook,” Svensson reports. “Microsoft spokesman Frank Shaw tweeted that Windows 8, the new software that’s supposed to bridge tablets and PCs, is ‘not a toaster/fridge. It’s a toaster/oven. Those seem pretty popular. Just saying.’”

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