“One of the first things they teach you in Statistics 101 is that the size of your sample doesn’t matter as much as how representative it is,” Philip Elmer-DeWitt reports for Fortune.
“In that regard, it’s probably a good thing that Baird’s William Power acknowledges high up in the note he issued to clients Monday that the online survey of 488 potential customers Baird Equity Research fielded last week ‘catered to a younger, tech-savvier group on average,’” P.E.D. reports. “Still, if taken with the requisite grain of salt, the results are chock-full of savory factoids that are, as Power puts it, ‘encouraging’ for Apple.”
P.E.D. reports, “24% of Americans surveyed plan to buy the new iPad… [and] 29% of international respondents hoped to buy it within 3 months… 15% of U.S. respondents plan to purchase the discounted iPad 2.”