Mac, iPhone, and iPad user Rush Limbaugh yesterday reviewed Apple’s new iPad on what, since its inception on August 1, 1988, is the highest-rated talk radio show in the United States. The 3-hour Rush Limbaugh Show airs daily on a network of approximately 590 AM and FM affiliate stations. The program is also broadcast worldwide on the U.S. Armed Forces Radio Network. A November 2008 poll by Zogby International found that Rush Limbaugh was the most trusted news personality in the nation.
From the live transcript, Limbaugh said:
Ladies and gentlemen, I got my new iPad on Friday and I raced home and I set it up. It took me about an hour and a half to sync it with my old iPad, restore from previous backup and so forth. Now, I must tell you something. I spent a lot of time on all of the Apple blogs that I can find and the high-tech blogs. And all last week before the iPad (the third generation, the new iPad) was released, there were reviews. And these reviews, almost without exception… were over the top, and particularly on the new screen, which has four times the pixels of the iPad 2.
It has Retina display, supposedly the best-looking display out there. More pixels, sharper resolution than even a 27- or 50-inch HDTV. Reviews made this out to be unlike anything anybody’s ever seen. So I was eager to get home and take a look at it. I didn’t bother looking at it until I had fully restored and had it ready and up and running. And when I turned it on after it was restored, I looked at the screen. I went to different places. I checked some high-definition movies. I just looked at various websites, apps that had been optimized for the new display. And it wasn’t as good, I thought, as they said. And I was reminded that I was one of the last to see the movie The Exorcist.
By the time I saw the film, everybody had told me how horrible it was, scary it was, gross it was. Think of every superlative you might add to a horror move and multiply it times ten. I was expecting to be so scared I was gonna be running out of the theater within two seconds of seeing Linda Blair. Well, I sat through it all and when it was over, I said, “What was the big deal here?” What had happened was my expectations had been raised so high that there was no way that movie was going to be as scary and as gory as I had been led to believe. Well, the same thing happened to me with this iPad. The reviews that I read raised my expectations so much that there was no way this screen was gonna be anywhere near as good as was I expecting it to be.
And all night Friday and into Saturday, I’m sitting there and, honestly, I’m a little disappointed. But then something happened. Yesterday afternoon, instead of using my computer to do show prep, I sat down, I put the iPad in front of me on my desk, and just exclusively used it. And I don’t know why, but all of a sudden I changed my tune and I was blown away by that display. I was blown away by the screen. It took me a day and a half or two days of using it before I fully, finally appreciated just how amazingly good it is. And this has interested me because I really was a little disappointed Friday night. And I remember I sent my brother a note, ’cause I sent him his iPad for Saturday delivery.
I said, “Look, I don’t know how much you’ve read about this. It’s good, it’s a fine display, but it’s not gonna blow your socks off. You’ve seen this. You’ve seen it on your iPhone. It’s the same display for the most part, just bigger.” Well, he had not read the reviews. He had not spent his time on the Apple blogs. He’s writing a book and is soon to be finished with it. He was blown away with it, and I am now, too. I am totally blown away with this, but it took me two days to appreciate it. I don’t know why. There was just something yesterday afternoon. I’m sitting there and all of a sudden… So what has happened? I have pretty good 1080 projection TV. I’ve good 14-foot 1080p projection TV.
Believe me, it’s good. And I’ve got one in my library, and now they don’t look 1080 to me anymore, compared to the iPad. The iPad blows them away. And they’re good. They’re state-of-the-art. But the sharpness of the iPad screen is much better than my big-screen TV’s, and these are rear-screen projection. They’re not flat screens. It is amazing. It really is. It took two days for me to realize. Now, here’s what I did. Before I knew any of this, I arranged, as I always do (and I secured them; I got it) a huge supply of the new iPads, and they are at the engraver as we speak. They’re being engraved with the EIB logo and the Rush Limbaugh signature, much as the previous iPad 2s that we had that were engraved.
These are the ones just released last Friday. What I’m gonna do… We did this when we started out on Facebook. We’re going to give one of these new iPads away every day starting tomorrow, and we’re going to make it as easy as possible to enter to win one. Basically, you’re just gonna have to follow us on Twitter at either Limbaugh or @RushLimbaugh (again, no space between Rush Limbaugh.) Those are both official handles of the show. Just pick one of them and follow it and you’ll be in there. If you have a Twitter account, you already know what to do. Search for @Limbaugh or @RushLimbaugh (with no space) and click the “follow” button. If you’re not on Twitter already, to sign up all you need is an e-mail address. It’s free.
You go to Twitter.com and the sign-up is right there on the home page. As a bonus, you can follow your own friends; they can follow you. It’s a way to send and get messages from people of interest to you. It’s a lot of fun for some people. Some people go overboard with it, which we will not do, but a lot of people do. Our experiment here, by the way, of posting links on Twitter is going well and we’re gonna keep it up. As I say, the left is really irritated that we have entered what they consider to be their private domain. They really think they own Twitter. Now that we’ve entered it, you have really irritated them. Now, the rules are gonna be posted. They’re not up yet ’cause we’re gonna start the giveaways tomorrow.
But you’ll be able to find the rules and what you have to do to be eligible to win one of these new iPads at my website, RushLimbaugh.com. And I’ll let you know. Just keep checking there. It will be on the home page there, and you’ll eventually find out what you have to do to be eligible to win one of these new iPads. Which, I have to tell you, after two days, a day and a half, I was overwhelmed and impressed with after the first night being a little bit disappointed. But now this thing blows away my televisions, which were state-of-the-art. It’s an amazing piece of technology. And we’re gonna give one away for five or six days starting tomorrow.
RUSH: No! No! I’ll tell you how I did it. I got the same movie. I had a movie in iTunes, and I watched it via the new 1080p Apple TV on both of my screens. And it looked good, looked great — 1080 looked great. The Apple TV 1080 is pretty close to Blu-ray. It’s not quite, but it’s there. So then I watched the same movie on the iPad, and it blew it away. It’s incomparable! And what’s on the television isn’t bad. I don’t know why it took me a day and a half. Maybe my vision was 20/50 Friday, I don’t know, but it was something. It took me until Sunday to be totally impressed with it. So we’re gonna be giving one away each day for a while now via our little foray into Twitter.