CBS CEO spurned Steve Jobs’ offer to participate in television service

“CBS CEO Leslie Moonves said Saturday that he was approached about a year ago by Steve Jobs to provide content for Apple’s long-rumored television service but he declined to participate,” Matthew Belloni reports for The Hollywood reporter.
“Moonves told a conference audience that he met with Jobs, the late Apple CEO, and heard a pitch for what was billed as a subscription content service, but ultimately he said he wasn’t interested in providing CBS shows or films to the venture,” Belloni reports. “‘I told Steve, ‘You know more than me about 99 percent of things but I know more about the television business,” Moonves said, citing his concerns about providing content to a service that could disrupt CBS’ existing revenue streams.

Belloni reports, “Moonves said Jobs, in characteristic fashion, strongly disagreed with his assessment.”

“Moonves said he was bullish on political advertising from Super- PACs fueling the bottom line at CBS-owned stations,” Belloni reports. “‘It may be bad for America but it’s good for CBS,’ Moonves joked.”

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