Apple pinches tablet rivals on both ends in unveiling next-gen iPad

“Apple Inc. debuts its most significant overhaul of the iPad today in San Francisco,” Adam Satariano reports for Bloomberg. “For competitors trying to get a foothold in the tablet market, the most important announcement may be what Chief Executive Officer Tim Cook does with the older models already on the shelves.”
“As it introduces a new iPad decked out with faster processing speeds and a sharper screen, Apple may also slash the price of the existing model from $499, said Chris Jones, an analyst at Canalys, a technology research firm,” Satariano reports. “That would squeeze rivals such as Amazon.com Inc., whose $199 Kindle Fire – [with a screen just 45% of iPad’s screen] – is targeted at budget-conscious customers, he said.”

Satariano reports, “‘It will put pressure on those who are trying to undercut the iPad on price,’ said Jones, who said Apple may lower the price of the cheapest iPad 2 by $100 to $399… Apple controls 73 percent of the tablet market, according to Forrester Research Inc. Tablets introduced by Research In Motion Ltd., Samsung Electronics Co. and Hewlett-Packard Co. haven’t gained much interest.”

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