Apple wins Siri Advertising Standards Agency case

“Apple has triumphed in an Advertising Standards Agency investigation,” Luke Johnson reports for T3.
“Complaints of underperforming Siri functionality have been overthrown by the Advertising Standards Agency (ASA) as the demands of some British users of the voice commanded personal assistant were deemed to exceed those of the ‘average consumer’ in the UK,” Johnson reports. “The recent case, which called into question a Vodafone advert for the iPhone 4S, was deemed not to have oversold the abilities of Apple’s beta voice assistant Siri despite a number of the services key features not being available to UK users.”

Johnson reports, “The ad was not deemed to have misled users and falsified information as it included the suffix: ‘Siri may not be available in all languages or in all areas, and features may vary by area.’”


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