Analyst: Free Mountain Lion upgrade ‘would be brilliant Apple move’

“Apple would be making a ‘brilliant’ move if it decided to give away OS X Mountain Lion to Mac users as a free upgrade, an analyst said today,” Gregg Keizer reports for Computerworld.
“One clue that that is a possibility was buried in a July 2011 filing with the U.S. Securities and Exchange Commission (SEC), in which Apple for the first time said it was deferring a small portion of the revenue from each Mac sale to account for ‘unspecified software upgrades and features free of charge to customers,’” Keizer reports. “‘I think it’s a great idea,’ said Ezra Gottheil, an analyst with Technology Business Research when asked about a potentially-free upgrade for OS X users. ‘It would be brilliant.’”

Keizer reports, “‘We believe that there will be additional paid cloud offerings from Apple, so the more Macs that run Mountain Lion, the more revenue Apple can earn from those,”‘ Gottheil added. At the top of Gottheil’s list of new iCloud revenue possibilities was online storage, or as he put it, ‘Time Machine in the cloud.’”

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