20% of non-iPad buyers would consider a $399 entry-level iPad 2

“With Apple expected to introduce its third-generation iPad next week, a survey of consumers not planning to buy an iPad shows that 20 percent would change their minds and buy an iPad 2 if Apple continues to sell last year’s model for $100 less,” Neil Hughes reports for AppleInsider.
“RBC Capital Markets conducted a survey of 1,100 consumers at the end of 2011 about their tablet buying plans,” Hughes reports. “Among those who indicated they were not planning to buy an iPad 2 in the next 90 days, 20 percent indicated they would be ‘likely’ to buy Apple’s second-generation tablet if it were sold for $399 and up.”

Hughes reports, “Analyst Mike Abramsky with RBC said in a note to investors on Wednesday that if Apple were to continue to sell the iPad 2 at a reduced price, it could allow the company to not only expand its addressable market, but also head off lower-priced [tablets]…”


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