Apple has debuted a new TV ad, “iCloud Harmony,” on U.S. broadcast and cable networks. The ad does not feature a voice-over and the music used is from an as-yet-unknown source (perhaps an original composition from GarageBand).
The ad shows Apple’s now-famous lifeless hand holding an iPhone 4S and a finger tapping “Use iCloud.”
Then the user is shown buying Kate Havnevik’s “You” album on their iPhone and the album automatically showing up on their iPad and MacBook Air; snapping a photo with their iPhone and having it automatically appear on their iMac in iPhoto and on their iPad; organizing appointments on their iPhone and having it automatically change on their MacBook Air and their iPad; installing Flipboard on their iPhone and having it automatically on their iPad; Adding a contact on their iPhone and having it appear on their MacBook Air; buying books on their iPhone and having them pop up on their iPad; taking more photos on their iPhone at the beach and having them appear on their iPad and MacBook Air at home.
The ad closes with the text: “Automatic. Everywhere. iCloud.” The text then changes to Apple logo and iPhone 4S.