“AT&T Inc. is preparing a service that would let content providers and developers of mobile applications pay the wireless carrier for the mobile data its customers use, the carrier’s network and technology head John Donovan said in an interview Monday,” Anton Troianovski reports for The Wall Street Journal.
“Mr. Donovan likened the service to toll-free calling for the mobile-broadband world,” Troianovski reports. “‘A feature that we’re hoping to have out sometime next year is the equivalent of 800 numbers that would say, if you take this app, this app will come without any network usage,’ Mr. Donovan said on the sidelines of a mobile-industry conference here.”
Troianovski reports, “Mr. Donovan said there was interest from companies who could use the feature to drum up new business from customers wary of using data-heavy services like mobile video.”