Apple’s OS X Mountain Lion threatens Facebook and Microsoft

“Before he passed away, Steve Jobs made his final goal clear: make Apple the backbone of the consumer cloud,” Edward Aten, founder of Swift.fm, writes for GigaOM. “irst Apple launched cloud features within Mobile.me. Then it updated cloud-enabled versions of iOS. With the OS X Mountain Lion preview last week, we can finally see how Apple plans to change our world again.”
“Any move by Apple is obviously watched closely by Microsoft,” Aten writes. “But after digging into Mountain Lion’s features and philosophy, I think Apple’s new operating system poses a threat to another, less obvious, company — the current leader in the consumer cloud, Facebook.”

Aten writes, “Many companies have learned the hard way not to underestimate Apple. For Microsoft and Facebook, now may be the time to make bold moves to ensure their continued relevance in the consumer cloud.”

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