Apple buys app search startup Chomp for $50 million

“Apple Inc., the world’s most valuable company, acquired San Francisco-based Chomp Inc., which helps users sort through the widening array of software applications for mobile devices,” Adam Satariano and Douglas MacMillan report for Bloomberg.
“The Cupertino, California-based company paid about $50 million for Chomp, according to a person familiar with the matter, who asked not to be named because the specifics are private,” Satariano and MacMillan report. “Apple confirmed the deal yesterday, without disclosing the purchase price.”

Satariano and MacMillan report, “Chomp’s software lets people search through the hundreds of thousands of downloadable applications available for Apple’s iPad and iPhone, as well as gadgets running Google Inc.’s Android operating system. Users can enter queries such as “tip calculator” or “kids games” to get different options of apps that fit those descriptions… Chomp’s investors include BlueRun Ventures, SV Angel founder Ron Conway, Aydin Senkut, David Lee, Brian Pokorny and Auren Hoffman. Actor Ashton Kutcher is a marketing adviser for the company, according to Chomp’s website. The company also is a partner with Verizon Wireless, which uses Chomp’s search technology in its app store.”

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