“Google Music was supposed to have an inside track marketing music to the 200 million Android users, but performance so far is not what was expected,” Greg Sandoval reports for CNET.
“Google’s managers have told counterparts at the labels that customer adoption and revenue are below what they expected, according to multiple sources with knowledge of the talks,” Sandoval reports. “Google has yet to throw the full force of its marketing muscle behind the service, and managers have told the record companies that they are trying to correct certain issues. Still, the numbers are low enough for some in the music sector to be concerned, the sources said.”
Sandoval reports, “Google managers have told label executives that the service will get a boost once Google implements its hardware strategy, the sources said. Google plans to start competing against Apple by building an array of consumer devices.”