Beleaguered RIM tries again with Playbook, again fails to impress

“After months of delays, the software upgrade to Research in Motion’s Playbook tablet finally arrived on Tuesday,” Trefis Team writes for Forbes.
“With a native email client, built-in calender and contacts applications, we believe the Blackberry Playbook OS 2.0 addresses many of its predecessor’s limitations, but the lack of BBM functionality will be a deterrent for many of its fans,” Trefis writes. “With cheaper and much more popular 7-inch tablets such as Amazon’s Kindle Fire and Barnes & Noble’s Nook tablet gaining market share in the low-end tablet market and Apple’s iPad dominating the high-end space, RIM will have to do much more to stay relevant in the tablet arena.”

Trefis writes, “Enterprise customers constitute a huge proportion of its overall customer base that use its Blackberry phones to connect to its enterprise server and send secure encrypted messages. The Blackberry Messaging service accounts for close to 30% of our $16.50 price estimate for RIM stock and brings in a lot of value to the company’s business. However, just like its predecessor, the new upgrade lacks BBM functionality as well as integration with the company’s enterprise server software. This, we believe, is a huge gaping hole in the company’s Playbook software that needs to be addressed as soon as possible.”

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