Apple nabs Microsoft’s Xbox Live marketing chief to lead App Store Marketing for iTunes Europe

“Apple has named former Microsoft Product Marketing chief Robin Burrowes as the head of App Store Marketing for iTunes Europe, becoming the latest games executive to join Apple’s ranks,” Mark Brian reports for TNW.
“MCV reports that Burrowes worked at Microsoft for seven years, where he was responsible for product, business and marketing management of Xbox LIVE across the Europe, Middle East and Africa (EMEA) region,” Brian reports. “Burrowes was one of the main figures behind the promotion of Microsoft’s latest Xbox dashboard update and previously worked for MSN and UK retail store HMV.”

Brian reports, “His LinkedIn profile suggests that he joined Apple in January, to help the company promote its iTunes service and App Store across Europe.”


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