Did Apple wait too long to fix Final Cut Pro X?

“This week, FCP X took another step towards becoming a credible replacement for the previous version. The 10.0.3 update, available free to existing users, includes two of the mission critical features promised last year. With multicam editing and broadcast video monitoring, post-production specialists may begin to feel more comfortable about upgrading. There are also significant improvements to the Chroma Key feature, and other essential enhancements,” Gene Steinberg writes for TechNightOwl. “There also appears to be an increase in third-party support. For example, FCP 7′s XML 1.1 enhancement brings with it more tools for video editors. The 7xX app, a $9.99 download from Intelligent Assistance, exploits XML to import FCP 7 projects into FCP X. That appears to remove at least one key objection from the existing user base.”
“The low price of FCP X and its add-ons make it possible for more and more students and others entering the industry to acquire professional tools to help perfect their skills. In the end, Apple might actually build a much larger user base, and those users will, of course, continue to buy the most powerful Macs to handle video editing chores,” Steinberg writes. “There’s even third-party support for Thunderbird peripherals, meaning that you won’t need to drag a Mac Pro with you on a remote shoot. A MacBook Pro may be just fine.”

Steinberg writes, “All in all, despite taking a short-term hit, maybe Apple’s long-term plans will be vindicated. But it would have helped if they had done the right thing on the very first day, making sure that loyal customers knew what was happening and what to expect before they were struck with an unpleasant surprise.”


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