Apple hires Dixons CEO John Browett as new retail chief

Apple today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook.
Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007.

Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO, in the press release. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Prior to joining Dixons Retail, Browett held a series of executive positions at Tesco plc including CEO of Tesco.com. Earlier in his career he advised retail and consumer goods clients at Boston Consulting Group. He holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.

Source: Apple Inc.

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