With iBooks 2 and iBooks Author, Apple bids to own publishing’s future

“Alongside Apple stating that iBooks 2 and textbooks on the iPad would reinvent the textbook as we know it, the iPad-maker announced Thursday that it would also attempt to reinvent book-making by way of an app called iBooks Author,” Nathan Olivarez-Giles writes for The Los Angeles Times.
“The Apple-made app, available as a free download from the Mac App Store, (ideally) makes it easy to make books for the iPad,” Olivarez-Giles writes. “But together, iBooks 2 and iBooks Author are moves to capture the future of education and self-publishing, and to continue to build on the success Apple had under the late Steve Jobs.”

Olivarez-Giles writes, “But make no mistake, iBooks 2 and iBooks Author aren’t just about textbooks. The two new apps are working together to entice students, teachers, educational institutions to embrace and buy the iPad in bigger numbers than they already have.”

“Although Apple’s iTunes is the world’s most popular online music storefront, Amazon is the world’s largest seller of e-books. By adding a level of interactivity to books that Amazon and others simply can’t match, and by making it easier to publish a book and sell it in the iBooks app directly from iBooks Author, Apple has made a move to challenge Amazon,” Olivarez-Giles writes. “The apps are also a challenge to Adobe… Though capable of producing many different types of content for a broader range of devices, Adobe’s software can cost thousands of dollars, while Apple’s iBooks Author app is free.”

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