Apple Macs invade the corporate market

“General Electric might seem to be the last place that Apple laptops and desktops would appear in workers’ offices, but the technology is slowly seeping into daily life at the 120-year-old conglomerate,” Kate Linebaugh reports for The Wall Street Journal.
“Under a year-old pilot project, GE employees can choose Apple’s Mac notebooks or desktops instead of a Windows PC,” Linebaugh reports. “It now has about 1,000 Mac users and expects their ranks to expand further as more employees become aware of the program… GE has not trumpeted the Apple option for computers and laptops internally, and as a result, employee awareness is limited.”

“Apple has very little of the corporate computer market but is making progress, according to Forrester Research, which estimates that the Cupertino, Calif., company will sell $9 billion worth of Macs and $10 billion worth of iPads to businesses this year, up about 50 percent from last year,” Linebaugh reports. “In comparison, corporate spending on PCs and tablets not made by Apple will decline three percent this year to $69 billion, the research firm projects.”

“Expanding its presence at a large customer like GE would give a boost to Apple and could put pressure on the conglomerate’s incumbent PC suppliers, including Dell and Lenovo. The development echoes Apple’s initial effort in smartphones that later became a real threat to companies like BlackBerry maker Research In Motion,” Linebaugh reports. “GE started offering its employees the iPhone as an alternative to BlackBerrys in 2008. Now, it says about 10,000 GE employees carry the Apple smartphone, compared with 50,000 using BlackBerrys.”

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