Mac attack: The world finally begins ultimate personal computing upgrade

“Over the years, Apple has earned a less-than-stellar reputation among purchasers of enterprise desktops. Macs were seen as overpriced to begin with,” Maria Korolov reports for Network World. “And Apple didn’t offer huge discounts for bulk purchases, like the PC makers. Plus, Macs didn’t come with the ecosystem of integrated productivity and management apps that are taken for granted in the Windows world.”
“But the latest numbers don’t lie. Apple’s US market share for the quarter ended September 30 jumped from 10.5 per cent to 11.3 per cent, according to IDC,” Korolov reports. “And Apple’s global Mac shipments increased by 20 per cent. Gartner puts Apple’s US market share at 12.9 per cent, with a 21.5 per cent growth in PC [Mac] shipments.”

Korolov reports, “So, what is Apple doing differently? The answer, not surprisingly, is not much. Apple hasn’t changed, but the world has… Whereas enterprise IT managers once tried to keep a tight lid on new hardware accessing the network, the trend toward a new open attitude is described in two of the big buzzwords of the day: consumerization of IT and BYOD (bring your own device.) Then there’s the new generation of employees entering the workforce who are demanding computers that they’re already familiar with – and that means Macs.”

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