Ballmer: ‘We’ve got to beat’ Apple anyway, so let’s build retail stores right next to them

“If you thought that Microsoft was simply out to copy Apple’s popular retail experiment, experience, and success, you don’t know the half of it,” Alex Wilhelm reports for TNW.
Wilhelm reports, “Microsoft CEO Steve Ballmer, in an interview with Businessweek, outlined the reasons for the locational positioning: ‘[the stores placed near Apple’s as] the traffic is going to be there, and we’ve got to beat them anyway.’ That last clause, that Microsoft not only can, but must, beat Apple is rather telling.”

Ashlee Vance reports for BusinessWeek, “They had his dining room waiting. Steve Ballmer, Microsoft’s (MSFT) chief executive and one of the richest men in the world, often eats privately at a Bellevue (Wash.) steakhouse whose name remains, at the behest of his security guards, a secret. Ballmer uses the room to break bread with prospective partners, employees, and, on one frigid Northwestern evening in November, a reporter. Although the room has enough space to host a small bar mitzvah, on this particular night, there’s only one table, graced with four meticulously presented settings and located center-floor, surrounded by empty space. It’s here that Ballmer, 55 and worth about $14 billion, wages a twin battle on the reigning conventional wisdom that discounts Microsoft’s role in the new digital landscape—and on a pork chop and accompanying wedge salad.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s